|
Susan G. Komen, formerly known as Susan G. Komen for the Cure and originally as The Susan G. Komen Breast Cancer Foundation, often referred to as simply Komen, is the most widely known, largest and best-funded breast cancer organization in the United States. Since its inception in 1982, Komen has spent (through 2010) nearly $1.5 billion for breast cancer education, research, advocacy, health services and social support programs in the U.S.,〔(), Dallas Morning News, accessed May 4, 2008〕 and through partnerships in more than 50 countries. Today, Komen has more than 100,000 volunteers working in a network of 124 affiliates worldwide. According to the Harris Interactive 2010 EquiTrend annual brand equity poll, Komen was one of the most trusted non-profit organizations in America. , Komen dropped from Charity Navigator's highest rating of four stars down to three stars〔(Susan G. Komen for the Cure ), Charity Navigator. Retrieved August 27, 2014.〕 due to a financial rating of two stars. The organization has been criticized for its use of donor funds, its choice of sponsor affiliations, its role in commercial cause marketing〔(How the Susan G. Komen Foundation Lost Its Way )〕 and its use of misleading statistics in advertising.〔(Komen Cancer Group Criticized for Ads Backing Mammograms (BusinessWeek) )〕〔(Breast Cancer: Komen Oversells Mammograms, Doctors Say (ABC News) )〕〔(BMJ OpEd Says Komen Ads False )〕 In 2012, a Komen attempt to withdraw funding to Planned Parenthood for mammograms drew controversy, some believing that this led to a significant decline in donations and event participation.〔http://www.npr.org/blogs/health/2012/06/01/154135526/planned-parenthood-controversy-hangs-over-komens-fundraising-races〕 ==History== Susan Goodman, later Susan Goodman Komen, was born in 1943 in Peoria, Illinois. She was diagnosed with breast cancer at the age of 33. She died of the disease at age 36 in 1980.〔("Susan G. Komen's story" ), Susan G. Komen for the Cure official site. Retrieved March 2, 2008.〕 Komen's younger sister, Nancy Goodman Brinker, who believed that Susan's outcome might have been better if patients knew more about cancer and its treatment, promised her sister that she would do everything she could to end breast cancer.〔 To fulfill that promise, Brinker founded the Susan G. Komen Breast Cancer Foundation in Komen's memory in 1982.〔 In 2008, the 25th anniversary of the organization, the name was changed to Susan G. Komen for the Cure and trademarked a new logo in support of its promise "to end breast cancer forever." The new logo is a pink ribbon that resembles a runner in motion〔 and is meant to reflect the importance of Komen's signature Race for the Cure event,〔 which is currently the world's largest fund raising event for breast cancer education and research. The logo symbolically associates the organization with the values of breast cancer awareness ("pink ribbon culture"): fear of breast cancer, hope, and the charitable goodness of people and businesses who publicly support the breast cancer movement.〔 In December 2009 Brinker was appointed CEO of the organization. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Susan G. Komen for the Cure」の詳細全文を読む スポンサード リンク
|